TextThread's Messaging Compliance Features - A User Guide

Compliant with TCPA (Telephone Consumer Protection Act) Requirements

Message Frequency Protection:

  • For Marketing Messages (TCPA Regulated): Following TCPA guidelines, marketing messages are strictly limited to 1 per day and 3 per week. This protects both your business and customers while maintaining TCPA compliance.

  • For Customer Service Messages (Transactional): Transactional messages have more flexibility under TCPA. You can respond freely within 24 hours of customer contact. Outside that window, we limit to 2 proactive messages per day.

TCPA-Compliant Messaging Hours: Messages are delivered only between 9:00 AM and 8:45 PM in the recipient's local time, as required by TCPA regulations:

  • With ZIP code or time zone: Precise local time delivery

  • Without location data: Uses most conservative US time zone approach for maximum compliance

  • Delivery hours can be specified within the allowed range when a new number is added from your core system.


Automatic TCPA Protection Features: Built-in compliance safeguards:

  • Required opt-in verification before marketing

  • Automated STOP/START request processing

  • TCPA-compliant message rescheduling


Message Delivery Assurance: If a message can't be sent due to timing or frequency rules, we don't just drop it. Instead, we:

  • Automatically reschedule for the next appropriate time

  • Keep trying up to 5 times if there are temporary issues

  • Clear notification system for permanent issues

  • Complete audit trail for compliance documentation


Carrier Change and Phone Ownership Monitoring:

  • Initial verification occurs when you first add a new phone number

  • Before sending each message, the system checks the last time a Carrier/Caller Check was performed

  • If it's been more than 90 days since last check, automatically:

    • Queries carrier database for current information

    • Updates carrier name, type, and caller details

    • Records verification timestamp

    • Stores historical carrier data for audit trail

  • Protection Actions: When changes are detected:

    • Carrier Change: Messages pause, status updates to OptOut_Carrier_Change

    • Caller Name Change: Messages pause, status updates to OptOut_Caller_Name_Change

    • Webhook notification sent to your core system with change details

This comprehensive system maintains TCPA compliance while maximizing effective customer communication, protecting both your business and customer relationships.

Important Notice About TCPA Compliance

While TextThread implements robust safeguards for TCPA compliance including:

  • Message frequency limits

  • Approved sending hours

  • Carrier change detection

  • Number reassignment monitoring

  • Opt-in/opt-out management

  • Comprehensive audit trails

The responsibility for regulatory compliance ultimately rests with you, the business using this service. Here's why:

  • Regulatory Evolution:

    • TCPA regulations and interpretations change over time

    • New court decisions can affect compliance requirements

    • State-specific rules may apply to your business

    • Industry-specific regulations may exist

  • Business-Specific Requirements:

    • Your industry may have additional compliance needs

    • State laws where you operate may be more restrictive

    • Specific consent requirements may apply to your use case

    • Content requirements vary by message type

  • Best Practices:

    • Maintain your own compliance documentation

    • Stay informed about regulatory changes

    • Consult legal counsel for your specific situation

    • Regularly review your messaging practices

TextThread serves as a powerful tool in your compliance toolkit, but should be part of your broader compliance strategy, not your entire strategy. For maximum protection, combine TextThread's automated safeguards with your own compliance monitoring and legal oversight.